Websites are the gateway to earning permanent customers. You might be focused on the quality of the product or quantity or the price but along with all this if your business is online you have to consider the design of your website to make an impact on people. Your layout of the website can turn visitors into customers if you are offering the best kind of product.

Are you still wondering what role does your website play in this? Let’s clear all your doubts through a hypothetical situation. You are a customer and there are two websites, in the first one, the layout is quite appealing, with a reliable web hosting plan. On that, you are able to navigate the website with ease. On the other hand, the second website takes ages to load, there is no efficient layout, you won’t stick to that website for sure even if they have the product you want.

Website design is crucial when it comes to brand value, customer satisfaction, company reputation, and so on. So without wasting another second let’s look into the steps that will help you to redesign your website.

Analyse what’s working and what’s not

The primary goal of a website redesign is to improve the user experience, functionality, content, mobile-friendliness, and appearance. There may be some other aspects to examine in addition to the content and components of the website. Is your website CMS, for example, appropriate for your website, and are you satisfied with it? Is your web hosting adequate for hosting your website?

Understand user journey

After analyzing you have to focus on understanding the user journey. There are a couple of things that you need to consider when it comes to this step like what kind of product they were looking for?, what kind of questions they have?, How do they find anything to buy on your website? How can you make it easy for visitors to purchase from your website? How can you give the users more information?

If you will consider all this while redesigning your business will definitely generate more profits.

Create a plan and set your goals

Whenever you want to boost sales or achieve the goal you have to make a plan. You should set metrics for each goal in order to track your progress toward your objectives.

Having a clear aim in mind can assist you in correctly planning your website redesign. Then, in short, straightforward, and practical stages, figure out and write down the modifications you need to make to your website.

To keep track of everything, create a timetable for each task and assign roles and tasks to each team member. You may profit from your team’s experience and keep them engaged by incorporating them in the website makeover process.

Create a sitemap

Confused about what exactly it is? A sitemap is a strategic plan that is used to guide the creation of a website. To give guidance to your project, it describes the aims and purposes of a site, such as attracting new leads or creating online sales. It also aids you in providing a better user experience for your visitors, such as easy navigation, by creating the hierarchy of your site’s pages early on. By making your site widely accessible to your users, a smart website architecture helps you create a great user experience. As a consequence, you’ll see an increase in conversions and visitors, as well as better search rankings.

Use best design practises

At this stage, there are a couple of things that you need to follow to make your website exactly what you want.

• Hierarchy
• Contrast
• Balance
• Imagery
• Typography

Perform user testing

Before finalising everything it is always best to go with running testing. Through this, you will be able to see whether your design will be user friendly or you need more modifications.

Optimise for mobile

It’s impossible to execute an effective website redesign without taking into account mobile. Mobile phones are being used by more people than desktop computers, which is why optimising your website for mobile devices is critical. Check to see if your site is mobile-friendly.

Appy SEO optimization

SEO is crucial when it comes to increasing the audience on your website. Better SEO will help to boost your website ranking and that is exactly what you want and need.

Launch your redesigned website

Once you are done with these eight steps you can go with the last step of launching the website. You have to make sure that everything is working efficiently and then you are good to go. You must be aware of the hosting plan as well. There are a couple of options to go with Linux shared hosting, VPS, dedicated services and so on. Choose the plan wisely.

Conclusion

These are the things that you need to follow to redesign your website in the best possible way. To show the changes in traffic and rankings, keep an eye on the Google Search Console performance evaluation and Google Analytics. Then, on time, perform the appropriate actions. Don’t wait for long and start redesigning your site right away!